THE CHALLENGE

Operating in a highly competitive market, Philips was under pressure to launch new products or campaigns quickly, which meant its marketing materials usually need to be localized in a very short time. The quality, however, needed to remain high.


THE SOLUTION

From 2011, we provided translation services for several Philips products, including lighting, grooming, household goods and sound systems. Our work ranged from the creative adaptation of advertising
headlines and body copy to transcreating TV commercials, web content and mobile apps and translating video subtitles.

We also provided technical services for Philips, including localising XML content for websites or strings for apps. This ensured that content could be exchanged and localised very efficiently in terms of both cost and time.

In 2013, we localised a large global campaign for Philips Lighting. This involved translating 40,000 words and encompassed video subtitles, websites, mobile apps, TV commercials and adverts.


THE RESULT

As with our other work for Philips, we managed to localise this large volume of content under very demanding timelines, while ensuring that quality and consistency remained high across all campaign
elements. Philips was extremely happy with our service.